Google Lens, initially released on 4th of October, 2017 during the Google I/O 2017 is essentially an application that is integrated in the Google Photos and in the Google Assistant on the Pixel devices. It understands what you’re looking at, on your phone and also helps you take action or gives you further information about it.
Sundar Pichai, during the Google I/O 2017, showed off the way Google Lens can work, that is, if you want to know the name of a flower, you can fire up Google Assistant and point your phone at it, that’s it, Assistant with the help of Lens will identify the flower for you. This is just an example where it works as an image recogniser.
What if we were to tell you that it can also take actions based on the image it recognises? Yes, it can join a wireless network, simply if you point the Assistant to a barcode tag containing the network name and password. A very handy option for organisations that have to give several different passwords to different users of the network. You may find such tags generally at the bottom of your wireless routers or business desks.
If you’re walking on the street and spot a restaurant to have food but what if you don’t know what it serves? Well, Google Lens comes to your rescue. It identifies the restaurant and gets you information about that restaurant. Interesting, isn’t it?
It is much like Google Goggles but with added functionalities. It uses Deep Learning and artificial neural networks to detect and identify images with greater accuracy. It has the powerful Search built inside it which helps it show us results about an image.
If you’re wondering how to use this “detection-action software” then here’s the way, open Google Assistant on your Android Smartphone and click the camera icon (Google Lens icon) on the bottom right. Now point your phone to something you want to know about. That’s all you have to do. If you don’t find this camera icon, do not panic, the feature is slowly rolling out to all Pixel phones in US, UK, Australia, India and Singapore.
Another way you could use this phenomenal feature is through the Google Photos application. Open a photograph in the Photos app and tap the lens icon and it’ll do its work.
Initially, this application only did what you already know, but that was just the first implementation of this application and it is improving. Google claims that it can save information from business cards, call phone numbers, recognise addresses, follow URLs, scan barcodes and give information about movies and many more things.
This cool tech feature definitely has applications like you can order a book within seconds just by pointing your phone to the book your friend is reading. The feature can obviously have a great impact on the everyday life of people.
Although, this is a huge step by Google in the field of Augmented Reality, it needs to be seen how many people will actually use this function and whether the application succeeds in doing some exceptional work.